It is not for the first time that Metro Group is deploying RFID. The Germany-based retailer is already in the limelight for its dock-to-door RFID project. This time, the retailer is undertaking an RFID project what it claims the largest production-scale RFID rollout in Europe.
Metro Group has selected Reva’s Tag Acquisition Processor (TAP) products to manage its distributed network of RFID deployments. The retailer will use the TAP products in its stores to improve distribution and receiving, customer service and inventory management.
Speaking to Computer World, Metro Group’s IT managing director, Gerd Wolfram explained,
The efficiency, manageability and performance improvement we’ve demonstrated with Reva’s technology as part of our RFID architecture allows us to realize our plan for utilizing RFID technology to optimize the supply chain.
Metro Group will target 200 locations of the sales brands Metro Cash & Carry, Real stores and distribution centers in the first phase.
