A Japanese firm has pioneered the idea of embedding RFID tags in bottle caps to keep a track of consumer behaviour and preferences.
The tag embedded in the bottle cap measures 24 millimetres in length and has the ability to communicate at distances of up to ten centimetres, and will not be affected by accidental contact with the beverage.
The RFID or Radio Frequency Identification technology is very similar to the barcode system but it differs in the way it can be read while retrieving data. RFID tags don’t need to be in the line of sight to be read and they are readable from a much longer distance than the barcode.
RFID technology is being used by more and more companies nowadays to place them at a vantage point in a highly competitive market.
Vivian Reding, the European commissioner for information society and media, stated that the technology offers tremendous opportunities and said that its growth should be encouraged.
