Even though, the debate regarding the loopholes of RFID continues to haunt the European countries, the future of this latest technology is very bright in the continent. The business enterprises and retailers still consider RFID as the most effective technology to strength their brand security by protecting them from counterfeiting.
Particularly, the use of RFID technology in the retail sector would be intensified in the next few years. As projected by RNCOS, the retailer spending on RFID technology would exceed US$315.6 million by 2009. While, healthcare units will make a huge investment on RFID technology (nearly US$ 408 Million), followed by mass transportation with a investment of US$ 371.3 Million in 2009.
In its recent report, ‘RFID Industry Analysis 2006’, the research firm RNCOS predicted Sales of RFID systems in Western Europe are likely to reach near about US$ 1.9 Billion by the year 2009 from US$ 1.1 Billion in 2007. Germany and U.K., which constitute 40% of the RFID market in Western Europe at present, will maintain the same market share in 2009.
